May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on what you define to be “interesting” and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening – then clearly we are living in interesting times. Business these…
Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions you as the hero. “You complete me” The Joker taunted Batman…
Small business has powerful advantages over big business when it comes to marketing. But small business often misses using these advantages because they are seduced into emulating the big corporations. The typical approach to marketing by big business is to use the resource they have most of – money. Those big corporations tend…