Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions you as the hero. “You complete me” The Joker taunted Batman…
The most important marketing question that you need to address in your business is “What position do you want to hold – in the market and in the minds of your clients?” Why is that question so important to you? The answer to that question will clarify your strategy and direction. And that…
Small business has powerful advantages over big business when it comes to marketing. But small business often misses using these advantages because they are seduced into emulating the big corporations. The typical approach to marketing by big business is to use the resource they have most of – money. Those big corporations tend…