Digital marketing has significantly altered how businesses reach their potential customers. Digital marketing has become an essential tool for any business that wants to succeed online because to the advancement of technology, social media, and internet accessibility. To the contrary, it may be challenging to determine which digital marketing strategies are the most successful for…
May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on what you define to be “interesting” and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening – then clearly we are living in interesting times. Business these…
Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions you as the hero. “You complete me” The Joker taunted Batman…
Abracadabra! Imagine that you could wave an enchanted wand while uttering magic words that transform your business coals into diamonds. You don’t need the wand and you probably already know the magic words. The sticking point like everything else in life is that it’s not what you know that counts, it’s what you do with…
Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing – lead with success stories. Feature success stories in your advertising, on your website, in your sales calls, and in your networking.…
The most important marketing question that you need to address in your business is “What position do you want to hold – in the market and in the minds of your clients?” Why is that question so important to you? The answer to that question will clarify your strategy and direction. And that…