Digital marketing has significantly altered how businesses reach their potential customers. Digital marketing has become an essential tool for any business that wants to succeed online because to the advancement of technology, social media, and…
May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on what you define to be “interesting” and more importantly how you adapt to it. If…
Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting…
Abracadabra! Imagine that you could wave an enchanted wand while uttering magic words that transform your business coals into diamonds. You don’t need the wand and you probably already know the magic words. The sticking…
Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing – lead with…
The most important marketing question that you need to address in your business is “What position do you want to hold – in the market and in the minds of your clients?” Why…